Les Mureaux 2015/20

Saison culturelle

Project manager : Jonathan Richy, Benjamin Nguyen

Designers : Floriane Beautru, Jeanne-Lise Nédélec, Florian Nguyen, Thomas Gueukmen

Illustrations : Thomas Gueukmen (2019/20) Camilla Collignon (2018/19) William Girault (2017/18), Florian Nguyen (2015/16)

Paper Craft : Floriane Beautru (2015/16)

Photographer : Christopher Salgadinho

Date : 14/07/2018

It is in 2015 that we started to work with the city of Mureaux and especially on the identity of their cultural season.

Whether for the printed guide or the poster campaign for each cultural event in the city, we first performed an analysis of all media. This allowed us to review their format, their organization, the hierarchy of information, a complete overhaul of the summary of the guide ... This is how the first year a complete overhaul of media was made in the background but also in the form. Indeed our graphic will has been to find the balance between a visual requirement and a popular anchorage.

Following the success of this graphic metamorphosis, the city decided to continue with us this beautiful adventure in 2016-17, 2017-18, 2018-19 and 2019-20. We have therefore had the will to maintain consistency. First by maintaining the background work done (layout, typography, organization of the device, etc.). But also plastically by digging the furrow of a colorful universe, visually strong but accessible.

2019/20 : Festif

En 2019, la ville des Mureaux inaugure un nouveau lieu de vie qui prend place au sein d’un bâtiment historique réhabilité en espace dédié aux arts et au cirque : les Ateliers du Moulin. Pour communiquer sur ce nouvel espace citoyen, nous avons décidé de faire graviter autour de lui une série de personnages illustrés représentant les événements de la saison culturelle 2019/2020. Clown, magicien, artiste, cinéaste et bien d’autres se retrouvent dans une ambiance festive et conviviale à l’image de la programmation cultuelle proposée par la ville.

2018/19 : Vegetal

In 2018, the city wanted to honor both its historical heritage but also its ecological heritage. A green city located in the Yvelines and on the banks of the Seine, Les Mureaux has a rich and varied flora on its territory. We have created a plant identity where the reader goes on an adventure in the cultural jungle with the city's conservatory in the distance.

2017/18 : Ariane

In 2017, the year Les Mureaux became president of the Community of Ariane Cities, we decided to work with the illustrator William Girault (member of our collective) to visually represent the conquest of Culture.